An AI-generated image from Midjourney. Source: Supplied
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AI is changing the business environment – are you ready to adapt?
“It is not the strongest of the species that survives, not the most intelligent that survives. It is the one that is the most adaptable to change.” Charles Darwin
In my business, we’ve been exploring and experimenting with generative AI tools like ChatGPT and Midjourney to see how they can complement existing approaches like Design Thinking and Experimentation to help us innovate better.
To date we’ve focused on Generative AI’s applicability to the front end of the innovation journey where customer needs are researched, insights are distilled, solutions are ideated, prototyped, and tested, and business models are shaped.
ABOUT THE AUTHOR
Nathan is the founder of customer-driven innovation and growth firm Methodry and author of Innovator’s Playbook: How to create great products, services and experiences that your customers will love. He is one of the world’s leading design thinking practitioners, and a former partner of design thinking for KPMG.
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